HERC positions higher education as an attractive career option and expands the higher education candidate pool to bolster our members’ diversity outreach efforts. A key component of our work to engage both active and passive job seekers at different stages in their careers is through content marketing – producing and distributing relevant, useful content that supports career exploration, job searching, and career advancement.
Our content for job seekers includes profiles of diverse higher ed professionals in various positions and career stages. Our goal with these profiles is to share real stories of individuals who have pursued careers in higher education – what they do, how they got there, and any advice they have. Promoting higher education as a desirable sector to work in is a consistent need of our members and these profiles capitalize on the power of narrative to inform and inspire.
Below are excerpts from recent profiles, with links to the full articles. We encourage you to leverage our content for job seekers, including these profiles, for your own institution’s recruitment efforts. For example, you could link to specific articles on your job seeker-facing social media accounts or on your online career center for students.