Employer branding is just as important as the student experience. Imagine how a disappointing "hot now" sign can spoil a doughnut run-that's similar to how poor talent attraction, experience, and retention can harm an institution's reputation. Learn why higher education should focus on employer branding and how the TATETR Principle can help colleges create welcoming and positive experiences for students and staff. Do you believe your institution is investing enough in employer branding?
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Sandra Herranen
Membership & Operations Coordinator
Higher Education Recruitment Consortium
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