Job seekers explore job boards and university websites, emphasizing the need for colleges to position themselves as preferred employers. Many colleges enhance their HR and careers pages, turning them into employer-brand microsites to attract top talent. For example, Johns Hopkins University uses its careers site to highlight its employer brand. What’s an aspect of your institution’s career website or pages that you think really does a good job of enhancing your employer brand?
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Sandra Herranen
Membership & Operations Coordinator
Higher Education Recruitment Consortium
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