Given the challenges facing our sector, it is critical to help the public understand the value of higher education. A solution lies in an often-ignored opportunity-the stories of faculty and staff. Stories glue concepts to our minds, creating understanding. And any brand is only as authentic as its stories. That is why authentic employee storytelling can transform an employer brand into tangible, relatable experiences that resonate with prospective and current employees. How are you elevating employee voices to tell your employer brand story in authentic ways?
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Sandra Herranen
Membership & Operations Coordinator
Higher Education Recruitment Consortium
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