How To Write An Unbiased Job Post

When:  Apr 22, 2021 from 10:00 AM to 11:00 AM (PT)
Associated with  Global HERC Community
Most job searches begin at the job post. They are the currency of recruiting - you must have one to hire. This is the moment when we can have a significant influence on a candidate that makes them not only apply but want to work with us. In most cases, this moment will crash and burn because so many job posts still start with a copy and paste instead of candidate consideration.

So how are you going to improve your job posts, attract diverse talent, and stand-out in a world of look-a-likes and brands that claim to be "different?" By writing better job posts for people, not machines.

You'll learn how to:
• Recognize what works and what doesn't in your job posts —including how to spot well-written skills-related bullets to attract the right candidates
• Research job titles and increase traffic to your posts
• Hone your writing skills to improve response rates to your job postings, including responses for those hard-to-find candidates and passive job seekers from diverse backgrounds
• And more!

Katrina Kibben believes your first impression on candidates starts at the job post. Many small businesses and companies struggle to find their recruiting voice and craft less-than-appealing job postings. As CEO of Three Ears Media and a featured expert in recruiting and HR, Katrina takes a unique, strategic approach to help companies rewrite candidate experience content, overhaul job descriptions, and attract more qualified applicants.

Captioning for the deaf and hard of hearing is provided by CaptionAccess for all HERC webinars. Transcripts available.