Most job searches begin at the job post. They are the currency of recruiting - you must have one to hire. This is the moment when we can have a significant influence on a candidate that makes them not only apply but want to work with us. In most cases, this moment will crash and burn because so many job posts still start with a copy and paste instead of candidate consideration.
So how are you going to improve your job posts, attract diverse talent, and stand-out in a world of look-a-likes and brands that claim to be "different?" By writing better job posts for people, not machines.
You'll learn how to:
• Recognize what works and what doesn't in your job posts —including how to spot well-written skills-related bullets to attract the right candidates
• Research job titles and increase traffic to your posts
• Hone your writing skills to improve response rates to your job postings, including responses for those hard-to-find candidates and passive job seekers from diverse backgrounds
• And more!
Katrina Kibben believes your first impression on candidates starts at the job post. Many small businesses and companies struggle to find their recruiting voice and craft less-than-appealing job postings. As CEO of Three Ears Media and a featured expert in recruiting and HR, Katrina takes a unique, strategic approach to help companies rewrite candidate experience content, overhaul job descriptions, and attract more qualified applicants.
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